Georgia Meth Project

The Georgia Meth Project is a large-scale, statewide prevention program aimed at significantly reducing methamphetamine use through public service messaging, public policy, and community outreach. The program is part of the Meth Project, a national organization founded by the Thomas and Stacey Siebel Foundation that oversees individual state programs currently running in Montana, Idaho, Wyoming, Colorado, and Hawaii.

The Georgia Meth Project was launched in 2010 in response to the state’s critical methamphetamine problem. According to the U.S. Drug Enforcement Administration, Atlanta is a strategic hub for methamphetamine and other drug trafficking by Mexican drug cartels. The widespread use of methamphetamine has had a devastating impact on Georgia’s economy and communities.

  • Meth abuse costs Georgia an estimated $1.3 billion annually including expenses related to law enforcement, family and social services, treatment, and lost productivity[i]
  • 28% of teens see little or no risk in trying Meth[ii]
  • One in five Georgia teens report that Meth is easy to get[iii]
  • 56% of Georgia teens say their parents have never talked to them about Meth[iv]
  • 42% of child endangerment cases in Georgia involve Meth[v]
  • More than 30% of Meth labs seized in Georgia are in homes with children[vi]
  • Many Georgia counties report that 50-60% of children in foster care in those counties are in the foster care system as the result of meth addiction by one or both parents
  • Some Georgia hospitals report that at least 50% of emergency room visits are the result of meth-related accidents and/or spousal or child abuse.

Strategic Approach

The Georgia Meth Project implements a statewide, integrated prevention campaign that includes public service messaging, community outreach, and public policy initiatives. The centerpiece of the program is research-based advertising that graphically communicates the risks of Meth use.

Since its inception in Georgia, the Meth Project’s prevention program has demonstrated significant results in changing attitudes and reducing the likelihood of Meth use:

  • 52% of teens now believe there is “great risk” in using Meth just once or twice.
  • 85% of teens strongly disapprove of using Meth once or twice.
  • 87% of teens say the ads show that Meth is dangerous to try just once.
  • 85% of teens say the ads show that Meth is more dangerous than they had originally thought.
  • 78% of teens report the ads made them less likely to try or use Meth.
  • 90% of teens say that if their brother, sister, or a friend were thinking about trying Meth they would want them to see or hear one of the Georgia Meth Project’s ads.

Since the launch of the Georgia Meth Project in March of 2010, the campaign has achieved the following results:

  • Placed more than 23,000 prime-time television ads
  • Placed more than 26,000 radio ads
  • Placed more than 288 billboards all across the state
  • Achieved more than 15.8 million on-line views of our video ads
  • Taught Meth Prevention Lesson to more than 65,000 students in classroom settings

  1. Estimate based on RAND Corp. The Economic Cost of Methamphetamine Use in the United States. February 2009.
  2. 2011 Georgia Meth Project Use & Attitudes Survey. June 2011.
  3. 2011 Georgia Meth Project Use & Attitudes Survey. June 2011.
  4. 2011 Georgia Meth Project Use & Attitudes Survey. June 2011.
  5. Applied Research Services. Statewide Meth Survey. 2006.
  6. Applied Research Services. Statewide Meth Survey. 2006.