Life or Meth Contest Winner Sets an Example

We have to take another moment to brag on Hudson Bloom! During Meth Awareness Week, we announced Hudson Bloom as the winner of our national Life or Meth Video Contest that took place earlier this year. Bloom and his filmmaking partner, Landon Shimpa, created the winning commercial and took home the grand prize of $20,000 for their commercial titled “Siblings,” highlighting the negative impact of methamphetamine use in local communities in America. When asked about his inspiration for the commercial, Bloom said “we created our video because we felt driven by the opportunity to create awareness around this devastating substance. We made a fact-driven, emotional commercial that truly relays how destructive using meth is and we believe this will catch the attention of young viewers.”

Following in Bloom’s footsteps: As part of the Drug Enforcement Administration’s Red Ribbon Week campaign, the DEA and will be hosting a Campus Video PSA Contest for college and universities to promote the importance of preventing illegal substance abuse and legal substance misuse. The Georgia Prevention Project already partners with 6 GA colleges & universities, so this is a perfect opportunity for our College Prevention Partnership students to get involved and take action! We can’t wait to see what they come up with!

If you work with groups in higher education, let them know that they can create and submit a 30- to 60-second video PSA showcasing the underlying message behind Red Ribbon Week—i.e., commitment to a healthy, drug-free lifestyle, especially among college students.

Visit to read the
Eligibility Requirements, follow the instructions to register for the Contest, and submit your video.

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